Contacts API
Google Sheets Sync

Google Sheets Contact Sync

Use Google Sheets as a practical data source for customer profiles, segments, campaign fields, and operational updates before or alongside a deeper CRM or database integration.

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When Google Sheets Works Well

Many teams already organize customer data in spreadsheets. SMSLeopard can fit that workflow by turning spreadsheet rows into structured profiles that can support segmentation and personalization.

Sheet columnProfile use
Name, phone, emailCore identity for SMS, WhatsApp, and surveys
Branch, location, regionGeographic targeting and branch-level follow-up
Product, plan, course, packageProduct-specific campaigns and reminders
Last purchase, amount, payment statusPayment reminders, receipts, and retention campaigns
Preferred channelChoose WhatsApp, SMS, or survey follow-up more intelligently

Recommended Sheet Structure

Keep the first row as clear column headers. Use one row per customer.

name,phone_number,email,location,last_purchase,last_purchase_amount,preferred_channel,segment
Willis Salama,254700000001,willis@example.com,Nairobi,Premium bundle,KES 8400,WhatsApp,High frequency buyer

Sync Pattern

  1. Standardize your sheet columns.
  2. Map each column to a contact field or custom metadata field.
  3. Create or update contacts through the Contacts API.
  4. Assign groups or segments where needed.
  5. Use those fields inside SMS, WhatsApp templates, broadcasts, and surveys.

Google Sheets is often the fastest bridge between scattered customer data and a working customer profile. Start there if your team is not ready for a full CRM integration yet.

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